Wednesday, August 29, 2012


In the 1960s artist Andy Warhol took tins of Campbell's Soup and turned them into iconic, retro works of art. While there was an initial concern about profits gained by the artist though a violation of proprietary rights, the soup makers could not deny the popularity of their product gained through the art.

Today Campbell's Soup and Target have decided to pay homage to Andy Warhol's work by wrapping tomato soup tins in artwork based on Warhol's paintings.  Starting Sunday, September 2, 1.2 million Warhol cans, costing 75 cents each, will be sold in four different color schemes with various Warhol quotes printed on them.

Warhol was well-known for his somewhat morose commentary on life and its materialistic qualities. Below are a few of his more famous quotes that reflect his sentiments:

"In the future everyone will be famous for 15 minutes."

"Isn't life a series of images that change as they repeat themselves?"

"Making money is art and working is art and good business is the best art."

We think Andy Warhol would be thrilled to see that Target and Campbell's Soup are working, making money and practicing good business all with his art at the forefront of this new campaign.




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