Friday, May 25, 2012

It's hard to imagine a brand as popular as Starbucks would ever want to step away from their world renown marketing, but in some cases the coffee mogul prefers to trade in its signature green and white mermaid for a more local, neighborhood vibe.

Two "Stealth Starbucks" locations are currently open in the company's hometown of Seattle: Roy Street Coffee & Tea, and 15th Ave. Coffee & Tea.  Each store is striped of Starbucks original branding, offering wine and beer selections much like a bistro, and focus on showcasing local artists and employing a more rustic decor.

When asked what the inspiration behind the "Stealth Starbucks" stores was, Starbucks officials said that they often use these Seattle locations as "learning labs" for new drink recipes before they become part of the mainstream menu.

Will "Stealth Starbucks" locations become a trend and show up in your hometown one day? Perhaps. A new location is currently under construction at New York City's Macy's department store. This third "Stealth Starbucks" will be nothing like its Seattle counterparts. The Macy's store will offer exotic coffee flavors, chocolates and Champagne to enhance the shopping and dining experience for Macy's customers.

So the next time you see a coffee shop under construction keep an eye out for the "Inspired by Starbucks" stealthy disclaimer and order your favorite drink incognito!

(Pictures from the Roy Street Coffee & Tea and 15th Ave Coffee & Tea Facebook pages)

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