Thursday, May 3, 2012

Would be a Newton! That's right, those ever popular sophisticated bites of fruit and cake are dropping the "Fig" and shall from here on be known as Newtons.

The change in name was decided by food mogul Nabisco after the dessert adapted to offer different flavors over the years such as raspberry or apple. Calling the product "Fig Newtons" just wasn't as accurate a portrayal of the product as the company would have liked and therefore this rebranding was born.

But this change has not come without a price, seems many American's are quite fond of the "Fig" and are arguing to keep it in the cookie's moniker. Despite deissending voices, Nabisco plans to move forward with their Newtons and encourage a new generation of fruit and cake lovers.



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