Tuesday, June 7, 2011

It's hard to imagine a time when going to the movies didn't involve a trip to the concession stand and an extra large tub of buttery movie theater popcorn, but in the early days of Hollywood the treat that is now synonymous with our movie-going experience was not so readily available.

The nickelodeon owners of the early 1900s sought to market the movie-going experience as a luxury in a time of deprivation and struggle. They despised the mess that popcorn made and the popcorn vendors who  lined the sidewalks looking to make a quick 10 cents on Joe Hungry who splurged to take his girl to the latest black & white.

The theater owners soon realized that the price, portability and tantalizing aroma of the popcorn was too enticing to resist. They eventually allowed popcorn vendors to walk the aisles of the theaters selling directly to movie-goers in their seats. Eventually capitalism took over and each movie theater invested in their own popcorn machines and concession stands.

It's a beautiful thing when the worlds of food, art and entertainment collide, and the example of movie-theater popcorn is one that will always be a piece of chersihed American history.

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