It's common for brands to entice new customers with rewards points, cash incentives, VIP access, but cookies?! Double Tree hotels has taken a new direction in these times of economic hardship and are going back to good ol' fashioned chocolate chip cookies as a way of welcoming new guests upon their stay. It's one thing to offer your guests a sweet treat upon arrival, it's quite another to build an entire marketing campaign around it. It's an unconventional return to old fashioned values and home cooked warmth that we find brave, bold and delicious.
What do you think? Do you think the cookies in the new Double Tree hotel commercials are enough to make you want to book a room? We do, especially if they come with a tall glass of cold milk and a comfy bed to eat them in.