Monday, May 9, 2011


At long last the flavors of creamy European ice-cream and Belgian chocolate come together for release in the United States. Magnum ice-cream bars have been available in Europe and Asia for many years, but are only recently available in the U.S.

A huge marketing campaign has been built around this ice-cream import. Actress Rachel Bilson and fashion designer Karl Lagerfeld have teamed up to create a series of Magum short-films that premiered at this year's Tribeca Film Festival. You can view the Magnum short-films at http://www.magnumicecream.com/

You can also find information on each different Magnum U.S. flavor. While the variety here is not currently as extensive as those offered abroad, we sure that one taste of the vanilla bean, chocolate coated goodness and you'll wonder how you ever lived without them. Six different flavors are currently available for U.S. customers to enjoy.

L-R: White, Double Chocolate, Almond, Classic, Double Caramel and Dark

Our Yumologists are completely enamored with the Double Caramel bars, in fact a three-pack just wasn't enough - we bought our local grocer OUT! "Clean up on aisle 9!"

Which U.S. Magnum flavor is your favorite?

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